Ayre

Peter Moore: The CEO We All Need

Football is a divisive topic by its very nature. Most people would have hoped Twitter, Whatsapp, Facebook and the like would have brought fans together, settling differences and squabbling. Instead, echo-chambers developed and Twitter is now one of the most toxic, reactive and fickle forums - add in some frustration with the club's performance,...

A Time For Tough Questions, Not Sympathy At Liverpool

There’s usually solace in defeat. As the Reds trumped off the pitch at the KC Stadium this month with catcalls ringing in their ears, many of us thought that that was to be the season low, the nadir, the point at which we look back at and say ‘That’s when things began to change.’ They did...

A Comprehensive Analysis of Ian Ayre’s Liverpool Legacy

On Monday, Ian Ayre announced that he will step down as Liverpool’s CEO at the end of the 2016/17 season. The reaction amongst Liverpool fans was understandably uncertain: Ian Ayre manages to simultaneously give off the aura of a childish buffoon and a competent professional. Given the announcement and the emotional ambiguity felt towards...

Being: Ian Ayre – A Parody

Ian Ayre sat across from me. A vast expanse of desk separated us. Outside, the Liver Birds eavesdropped on our conversation and inside, a portrait of Shankly lecturing his troops, in a Spartan Anfield dressing room, hung on the wall. Ayre began by outlining details of his, often tortuous, negotiations with Seville for Alberto Moreno, while he nonchalantly...