Peter Moore: The CEO We All Need

Peter Moore: The CEO We All Need

Football is a divisive topic by its very nature. Most people would have hoped Twitter, Whatsapp, Facebook and the like would have brought fans together, settling differences and squabbling. Instead, echo-chambers developed and Twitter is now one of the most toxic, reactive and fickle forums - add in some frustration with the club's performance, a transfer saga, or even a rival club signing a good player, and suddenly the typical Liverpool fan's timeline goes into meltdown: as memes, quotes from …
A Time For Tough Questions, Not Sympathy At Liverpool

A Time For Tough Questions, Not Sympathy At Liverpool

There’s usually solace in defeat. As the Reds trumped off the pitch at the KC Stadium this month with catcalls ringing in their ears, many of us thought that that was to be the season low, the nadir, the point at which we look back at and say ‘That’s when things began to change.’ They did not. Then came Spurs and the inevitable win. Nothing was more assured than those three points and the performance which generated them. Put this …
A Comprehensive Analysis of Ian Ayre's Liverpool Legacy

A Comprehensive Analysis of Ian Ayre's Liverpool Legacy

On Monday, Ian Ayre announced that he will step down as Liverpool’s CEO at the end of the 2016/17 season. The reaction amongst Liverpool fans was understandably uncertain: Ian Ayre manages to simultaneously give off the aura of a childish buffoon and a competent professional. Given the announcement and the emotional ambiguity felt towards it, now seems like as good a moment as any to start to excavate and examine the legacy of Ian Ayre at Liverpool. An embarrassing start …
Being: Ian Ayre - A Parody

Being: Ian Ayre - A Parody

Ian Ayre sat across from me. A vast expanse of desk separated us. Outside, the Liver Birds eavesdropped on our conversation and inside, a portrait of Shankly lecturing his troops, in a Spartan Anfield dressing room, hung on the wall. Ayre began by outlining details of his, often tortuous, negotiations with Seville for Alberto Moreno, while he nonchalantly carved another notch in the solid oak finish. It was the eighth mark he had gouged this window, but, judging by the look of grim determination …