Liverpool FC Opinion

Liverpool Supporters: Pessimistically Optimistic

Liverpool Football Club is a massive club, to say the least. The supporters are those who know it better than anyone. After all, we’re the ones who have witnessed the highs and lows over decades and decades. Players, managers, and staff come and go. But it’s us fans, who are the constant in the...

Criticising Klopp’s Debut season is Lazy

It's bewildering to me but there are some fans who are dissatisfied with how Jurgen Klopp's first season as Reds boss panned out. A run to the Europa League final littered with memorable moments and a League Cup final wasn't enough to appease an impatient, Premier League deprived bunch of fans. Those who seem...

What is “Success” for Liverpool FC?

Back to the Future As the dust settles on another domestic season we get an opportunity to assess where our great club is at, and the journey we can reasonably expect it to bring us on in the season to come.  As discussed on the LFC Daytrippers pod last week, some fans are happy to...

Buying Players vs Shopping for Clothes: The Similarities

Twice a year, football clubs from all over Europe get the chance to go shopping for players. And for fans it’s one of the most exciting moments of the season, because it could either make or break their season. You go into a store looking for a watch, because the one you have is either...

How Liverpool Can Improve Their Communications

Following on from Sam McGuire’s excellent analysis of the PR disaster that is Liverpool Football Club, it got me thinking of how Liverpool should improve their communications. Working in public relations, I consider myself to have a level of authority on the subject. It’s often difficult to watch Liverpool operate in a communications field, with...

The Curious Case of Mamadou Sakho

Being a football fan demands that you put your emotions on the line week in, week out. However while we often tell ourselves we won’t let the game effect us, we can’t help it. Being a football fan is an emotional bond. At this moment in time Liverpool fans are on an emotional come down....

Liverpool still haven’t mastered the PR game

"I'm looking forward to the new season with Bayern." - Mario Gotze, 23/05/2016 Liverpool aren't allowed nice things. Their potentially quixotic end to the season now a distant memory as Mario Gotze seemed to end all the rumours by committing his future, short-term at least, to current club Bayern. This news comes less than a week...

Forget the Big Name Signings for Liverpool

As this memorable season for Liverpool comes to a close, thoughts begin to drift towards this summer’s transfer window. The press have been awash with transfer rumours and speculation for weeks and in turn, it’s fed the online shopping lists of fans with imaginative expectations of just what this summer holds in store for...

5 Defining Moments From the Reds’ 2015/16 Premier League Season

Yet another season of the Premier League has just ended with a new champion being crowned (how rare is that!) and Liverpool ending in 8th place (not so rare!). Once Liverpool changed their manager in October, it was always known that this season would not be where we would be competing at the top...

Why Liverpool Need to Keep Dejan Lovren Next Season

Dejan Lovren started the season as one of the most maligned players and in the eyes of the fans, the fifth choice centre back, behind Martin Skrtel, Mamadou Sakho, Kolo Toure and harshly even Joe Gomez (Gomez came as a centre-back even though he can operate on the flanks and started the season as...