Sponsorship

A Pioneering Partnership: Liverpool and Nike Liverpool F.C., the iconic football club, is on the verge of finalising a groundbreaking kit deal with global sports giant, Nike. This lucrative sponsorship is set to surpass the £70 million per annum mark, marking a significant milestone in off-pitch agreements. The Merseyside club is ardently working to prolong […]

Liverpool’s Strategic Commercial Triumph In a strategic move, Liverpool has successfully secured three substantial partnerships, marking a significant uplift in their commercial revenue. The illustrious football club has forged alliances with tech giants Google, fitness brand Peloton, and global logistics leader UPS, bringing an additional £35m per season to the club’s coffers. Strengthening the Portfolio […]

An Unshakeable Alliance: Liverpool FC and Kodansha Seal Another Chapter of Mutual Commitment In a dazzling display of solidarity and shared vision, Liverpool FC and publishing powerhouse, Kodansha, have penned down an early renewal to their long-term partnership. The partnership’s first phase, which commenced in 2021, had Kodansha aligning with the ethos of the globally […]

Amidst the furore of the January transfer window, the UEFA European Club Footballing Landscape report was published, a report which UEFA assert is ‘like no other publication of its kind’. In terms of scope and depth though, it supersedes the analysis of the oft-quoted Deloitte Money League, which I broke down with respect to Liverpool […]

Earlier this week, Liverpool announced a new sponsor and company logo to go along with Standard Chartered on the kit. Western Union, the financial and communications company based in Colorado, now have their logo emblazoned on the arm of the new shirt. Liverpool Chief Executive Peter Moore said: “When the Premier League announced in February […]

It’s clearly a good thing, who are we kidding? Rumours broke in the media that Liverpool were looking to sell the naming rights for the new stand that’s under construction. You’d assume this would be a positive and fans would react accordingly so but apparently it’s “small time”, “plastic” and “beneath a club with such […]

The Magic of the (FA) Cup. We all love a good cup tie, don’t we? Every fan, surely, must want to see their team go on a great cup run, musn’t they? I mean, winning breeds winning; it’s a great way to gather momentum; the players just want to get out there and play; When […]

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