Liverpool FC - Financial Analysis

Liverpool FC - Financial Analysis

Amidst the furore of the January transfer window, the UEFA European Club Footballing Landscape report was published, a report which UEFA assert is 'like no other publication of its kind'. In terms of scope and depth though, it supersedes the analysis of the oft-quoted Deloitte Money League, which I broke down with respect to Liverpool FC here. That being said, I would recommend you read that first, as an introductory piece, to provide some context to the following discussion. For …
Liverpool and Western Union

Liverpool and Western Union

Earlier this week, Liverpool announced a new sponsor and company logo to go along with Standard Chartered on the kit. Western Union, the financial and communications company based in Colorado, now have their logo emblazoned on the arm of the new shirt. Liverpool Chief Executive Peter Moore said: “When the Premier League announced in February that we were able to go look for a sleeve sponsor for our jerseys we were excited on a number of levels,” Whatever floats your …
Main Stand's Naming Rights: Good or Bad?

Main Stand's Naming Rights: Good or Bad?

It's clearly a good thing, who are we kidding? Rumours broke in the media that Liverpool were looking to sell the naming rights for the new stand that's under construction. You'd assume this would be a positive and fans would react accordingly so but apparently it's "small time", "plastic" and "beneath a club with such history". No, really, people actually said those things. Just search Twitter. I even seen someone say we should keep 96 seats empty in memory of …
Cup-Tied or Hamstrung? | Liverpool FC

Cup-Tied or Hamstrung? | Liverpool FC

The Magic of the (FA) Cup. We all love a good cup tie, don't we? Every fan, surely, must want to see their team go on a great cup run, musn't they? I mean, winning breeds winning; it's a great way to gather momentum; the players just want to get out there and play; When you're winning you want to win again, and if you're losing, you just want to go out there and put things right. After all, that's …