
Liverpool: Deloitte Money League Report
The Deloitte Money League 2018 was released just a few days ago, and so in this piece, we'll be looking at Liverpool's place within it, whether the club has improved financially compared to previous seasons, what affects performances, but also the wider context of how much money clubs need to compete. We'll break this article up into three parts, the first of which will simply sum up the report and its general findings, before we move onto Liverpool, and then the …

Main Stand's Naming Rights: Good or Bad?
It's clearly a good thing, who are we kidding?
Rumours broke in the media that Liverpool were looking to sell the naming rights for the new stand that's under construction. You'd assume this would be a positive and fans would react accordingly so but apparently it's "small time", "plastic" and "beneath a club with such history". No, really, people actually said those things. Just search Twitter. I even seen someone say we should keep 96 seats empty in memory of …

Liverpool FC: Cutting Our Losses
A financial analysis of LFC’s 2014-2015 transfers
This article looks at Liverpool’s transfer activity last summer and asks whether it is financially viable to cut our losses on certain players who have flattered to deceive and how selling such players could potentially impact the club’s purchasing power for the upcoming transfer window.
As the curtain falls down on the dismissal 2014-2015 season, Liverpool fans around the world let out a collective sigh of relief as we are finally put out …

Is the Smart Money on Liverpool?
Four, long years.
Four years of Champions League football wilderness, starting with the capitulation of the Rafa regime, continuing with Hodgeball and the return of the King, and most recently, an investment in what is fast becoming a special managerial talent in Brendan Rodgers.
I’m circumventing a key issue in those four years, of course – the change in ownership. The shift from Hicks & Gillett to FSG is somewhat embryonic – as if the old Liverpool is suddenly poised …