Maslow’s Hierarchy of Liverpool Supporters

Maslow’s Hierarchy of Liverpool Supporters

How Liverpool Can Improve Their Communications

How Liverpool Can Improve Their Communications

Following on from Sam McGuire’s excellent analysis of the PR disaster that is Liverpool Football Club, it got me thinking of how Liverpool should improve their communications. Working in public relations, I consider myself to have a level of authority on the subject. It’s often difficult to watch Liverpool operate in a communications field, with a number of errors made. As Mark Borkowski of Borkowski PR explained “There is a lack of imagination around the people inside the governing bodies, …
The Travesty of Modern Day Ticket Prices

The Travesty of Modern Day Ticket Prices

"The word fanatic has been used many times... I think it’s more than fanaticism. It’s a religion to them. The thousands who come here, come to worship... it’s a sort of shrine, it isn’t a football ground." - Bill Shankly
Bill Shankly embodied the zeitgeist; during his reign spanning from 1959-74, he developed and nurtured a cultural relationship between the supporters, the players and the club. The fans would do anything for the players, the players would do …
Ticket to Nowhere: FSG, the Walkout, and Us

Ticket to Nowhere: FSG, the Walkout, and Us

In one of the most surreal moments as a Liverpool fan in recent memory, an estimated 10,000 supporters walked out the ground, the sacred ground at Anfield Road, Liverpool and took a stand against what is seen as unjust business practices by Liverpool's managing body, Fenway Sports Group. Though I understand and support the action by the fans, it was still a little strange. Like watching your parents split up and act like strangers at a parent-teacher conference, we were …
Liverpool FC's Daytrippers and Anfield's Atmosphere

Liverpool FC's Daytrippers and Anfield's Atmosphere

They say that the atmosphere is a thing of the past these days at Anfield. That the famous twelfth man is no more. That fans in the terraces can no longer be bothered to sing or cheer the team on when their backs are against the wall. That Anfield is a silent stadium and at times the only noise you hear is coming from the away end especially on European nights or when one of the so called minnows of …
We Are Liverpool, Tra' La' La' La' La'

We Are Liverpool, Tra' La' La' La' La'

Don’t deny it, you felt it too. Amidst all the delirium, the chaotic and synergetic euphoria of having Jürgen Klopp traipse around the halls of Melwood in his Liverbird encrusted tracksuit, the bitter disappointment of his first home loss to Crystal Palace brought a lot of the Reds' faithful down to earth, for a brief moment. But we’ll recover; Klopp is a tremendous coach, one of the best in Europe in fact, and his style of football will soon become …
Fan Fiction - Understanding The Anfield Atmosphere

Fan Fiction - Understanding The Anfield Atmosphere

The current debate over the lack of atmosphere at Anfield has reignited a tiresome argument about the validity of the support offered by different types of fans. Frankly, it’s an extremely tedious contretemps, and it merely highlights the depressing reality that some pugnacious elements of our fan base seem to revel more in petty discord and doltish in-fighting than they do in the actual supporting lark. Each of us, surely, has our own way to be a fan. None is …
The Week of Klopp: A Fan's Account

The Week of Klopp: A Fan's Account

Jurgen Klopp is at Anfield. Jurgen Klopp is the Liverpool manager. Jurgen Klopp is ours. If you do not believe it, do keep repeating it until you believe it. Every club who changes their manager during the season hope for something, which is now more commonly termed as the 'honey moon effect' or 'manager bounce'. New manager brings in fresh ideas, the players want to impress the new manager, there generally are better performances. But this piece is not about …
From Doubters, To Believers

From Doubters, To Believers

“I am the normal one” - the words that endeared every Liverpool fan to Klopp. Not that it was needed. Jurgen had already arrived with much acclaim. It’s been a long time since a Liverpool manager was so revered. The smile, the turned up jeans, the funky glasses. The moment he grabbed Ian Ayre and Tom Werner like the hulk catching his prey. You begin to understand just why this man is so loved by those associated with BVB. Part …
Flag Day for Liverpool Supporters

Flag Day for Liverpool Supporters

For decades Anfield has been synonymous with flags, colour and song. The Kop in full cry is probably the most marketable image for the club as it advertises the passion and uniqueness of the Liverpool support. Everyone has their own favourite flag, be it ‘JOEY ATE THE FROGS LEGS etc.,’ the more recent and classical ‘WINE FOR MY MEN, WE RIDE AT DAWN’ or the downright surreal, and my personal favourite, ‘THIS IS A SHEET’. No clubs do fans quite …
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