How LFC Could Best Spend £250m…

How LFC Could Best Spend £250m…

With our world-famous club now off the market (apparently), it seems that John Henry and his FSG group are keen to realign the structure within Liverpool FC. With finance likely coming their way, it does appear that a soft release of the club is still afoot, one which will allow the sale process to be undertaken in a professional and elongated manner. My take on the sale, is that any new investor willing to take a £1bn stake in this …
FSG, Entitled LFC Fans and a Performative Fanbase

FSG, Entitled LFC Fans and a Performative Fanbase

Curious Case of An Entitled, Performative Fanbase On 9 April 2018, on the eve of Liverpool’s second leg Champions League quarter-final against Manchester City, Jurgen Klopp stood in a room at Manchester City’s Etihad Campus after concluding with a presser.  He surveyed City’s training complex from a window, and he was clearly impressed by the rows of pitches in front of him. According to Daniel Taylor of The Guardian, Klopp said “Wow! Very big, very good,” with an unmistakable envy …
John W Henry - All Out Of Apologies

John W Henry - All Out Of Apologies

FSG (Fenway Sports Group) have had several parties ready to make very big offers in recent months but nobody was willing to reach the £4.5 billion ceiling required for John W Henry to part ways with Liverpool FC. It was Mr. Henry that made the ultimate; not unanimous, call not to entertain any offers. He chose for FSG to remain as custodians of Liverpool FC not because he feels the club's fortunes will be stronger with his group at the …
The Leaving of Liverpool - Decision Time For FSG

The Leaving of Liverpool - Decision Time For FSG

2023 is shaping up to be one of the most pivotal years in the history of Liverpool Football Club. Decisions that need to be made will alter the course of its history for a long time to come. Key amongst them is a choice FSG need to make- stay or go. For me, it's obvious-go. Some will disagree with this, but they have done some wonderful things for Liverpool. Made inspired recruitment decisions (e.g. Klopp, Edwards). Modernised Anfield. Upgraded training …
Tony Evans: 'The Unlawful Killings' & Refusing to Allow The Banterfication of Hillsborough

Tony Evans: 'The Unlawful Killings' & Refusing to Allow The Banterfication of Hillsborough

How was 2022 for you? The answer has to be “crap” in a general sense. From a Liverpool perspective it’s been a mixed year. We forget quickly but the first five months were as uplifting as any period in my supporting life. The quest for the quad was special. To go into the last week of the campaign with the possibility of winning all four trophies was an astonishing feat. The final two games were disappointing and Paris was disheartening …
Into the Unknown: A Full Season of Transition Needs to End Well

Into the Unknown: A Full Season of Transition Needs to End Well

Will there ever be another quiet day at Liverpool this season? It seems impossible to imagine right now, off the back of the announcement that Julian Ward (Sporting Director) and Dr Ian Graham (Director of Research) will be leaving the club at the end of this season. Against the backdrop of FSG putting the club up for sale and a challenging league campaign, it appears the last thing that the club need. The only constant at Anfield right now seems …
New Liverpool FC Owners: What Do We Need?

New Liverpool FC Owners: What Do We Need?

If and when FSG sell Liverpool Football Club, their prime motivation (beyond securing a maximum return on their investment) should be to leave the club in a position where it is financially able to compete with other clubs in a way they simply can't right now.  This is a point Jurgen Klopp acknowledged before the PL game versus Man City a few weeks ago. Selling to owners who can make the club more financially competitive is, whether people like it …
Understanding The Timing Of FSG’s Sale

Understanding The Timing Of FSG’s Sale

It was always inevitable that FSG would sell the club sooner rather than later, but the key point is to understand the timing of their ‘For Sale’ sign and statement, and what has led the Boston-based consortium to choose now as the moment to cash in. FSG are primed to make an enormous amount of profit from the proposed sale of Liverpool Football Club, and that in itself is very reflective of how they have marshalled the Reds' transfer activity. …
Tony Evans: Stop Cryarsing! Football Has Changed

Tony Evans: Stop Cryarsing! Football Has Changed

Here’s what you can expect as a Liverpool fan in the 2020s: life will be a roller-coaster. Here’s what you can’t expect: to win the title more than once in a – and I use the phrase consciously – blue moon. It’s no use cryarsing about every defeat and every missed transfer target. The words ‘the game has changed’ are thrown around too flippantly in football. But the truth is the game has changed. The sovereign-wealth fund clubs are skewing …
Tier 2 Shopping: The Smart Money

Tier 2 Shopping: The Smart Money

When you look at the transfers that Liverpool have made under Jurgen Klopp, the key factor over that body of work stands out a mile. The ability to consistently take players to the next level isn’t a skill too many coaches have been able to evidence. Certain managers can improve a player no doubt, but to make them elite or world class – that’s a special skillset. For all the incessant chatter over Liverpool’s need for reinforcements in midfield, the …
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