Regret’s a funny thing, isn’t it? When any Liverpool fan sees the words “What if?” their thoughts could very easily be drawn back to any of the misfortunes befalling the club since the famed night in Istanbul, over fourteen years ago. That, to any reasonable Red, was the night their team sold their soul to […]

For too long, Liverpool have placed far too much emphasis on talking about transfers, and have subsequently lacked the dynamism in the market to back that talk up with meaningful actions. Liverpool over the years have consequently developed an extensive list of missed targets that the club widely reported our interest in. Such an approach […]

Only a few days ago I, like many Liverpool fans, was both happy and assured knowing that next season Virgil Van Dijk would be lining up alongside Joel Matip for Liverpool in the Champions League. How wrong we were. The approach was too good to believe. Liverpool had stumped up £50 million, for a centre-back? […]

After ten years at the club, Ian Ayre, the oft-maligned face of Liverpool’s commercial and financial departments, is to leave the club, with the glowing tributes of John W Henry and FSG ringing in his ears. The Liverpudlian will take a position with TSV 1860 Munich on an unconfirmed date in the near future and […]

When Jürgen Klopp was appointed in October of 2015 he promised to deliver a league title within four years. Yet the prospect of winning a league title & achieving consistent success over the upcoming three seasons looks a far fetched one, especially with both Manchester clubs strengthening at an alarming rate, and building upon strong […]

If ever there was a headline to cause debate this is it. No doubt many will read the title of this piece and either strongly agree or disagree without reading the bloody article. In the last few years I have strongly defended FSG and also given them heavy criticism. There are things they have done […]

On Monday, Ian Ayre announced that he will step down as Liverpool’s CEO at the end of the 2016/17 season. The reaction amongst Liverpool fans was understandably uncertain: Ian Ayre manages to simultaneously give off the aura of a childish buffoon and a competent professional. Given the announcement and the emotional ambiguity felt towards it, […]

It’s no secret that Liverpool aren’t a financial superpower on the same level as Manchester City and Manchester United. The Mancunian club is an Arab Kingdom of an organisation with a country bankrolling them to major honour after major honour. Meanwhile, the Salford club are a legitimate self-created powerhouse with sponsorship deals and worldwide appeal […]

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